Synergies and initiatives that give value to the territory triumph at Vinitaly 2022

April 14, 2022
August 18, 2022

At the end of the eagerly awaited edition of Vinitaly 2022 , the balance for the Colli Piacentini wine representation exceeded expectations.

The Consortium's participation was guided by the desire to promote and valorise the products of our territory, contextualising them in a broader panorama that went beyond territorial borders and gave value to the Emilian wine and food heritage as a whole.

It is with this objective in mind that the presence at the fair has leveraged a new and important synergy with Gal del Ducato and Consorzio Tutela Vini Colli di Parma, with whom national and international initiatives have been structured to give voice to the quality that makes us an excellence in the field of PDO and PGI production.

"We wanted to go a step further than the usual promotion of our wines ".

Thisishow the President of the Consortium, Marco Profumo, emphasised the absolute novelty in terms of perspective that marked participation in this edition of Vinitaly.

We wanted to lay the foundations for a new way of understanding the territory and its resources, in the knowledge that by sharing values and objectives we can give due credit to the food and wine heritage of a land that is the cradle of production of undisputed quality".

An important choice of field, therefore, in line with the renewal that has invested the Consortium in recent years, both in terms of image and promotion.

"The message that characterises the Consortium's new communication Colli Piacentini DOC, With us life is sipped The message that characterises the new communication of the Consortium guided all the numerous experiences proposed during the event," explains Patrizio Campana, head of the Consortium's Communication Commission, whose company, together with Mossi1558, was present with its own stand in the shared institutional area . "Through the tasting sessions that animated the stand, we wanted to convey the strong sense of welcome and authenticity that makes our territory distinctive and that is expressed through the quality of our products.

Aspirit of conviviality and great attention paid to tasting experiences were the driving force behind the transformation of the exhibition area into a veritable "Piazza del Gusto", welcoming and involving numerous operators and authorities: representing the Emilia-Romagna Region were President Stefano Bonaccini and Councillor for Agriculture and Agro-Foods, Hunting and Fishing Alessio Mammi.

The intense activity on the stand saw the wine proposals of all the member companies present at the Consortium's tasting desk - Casa Benna di Castell'Arquato, Cantina di Vicobarone di Ziano, Azienda Agricola Loschi Enrico di Bacedasco, La Tollara di Alseno, Tenuta Pernice di Borgonovo V.T. and Azienda Agricola Marengoni di Ponte dell'Olio - as the protagonists.

The far-sightedness of this synergistic choice was confirmed by the great success of the two prestigious Masterclasses that focused on enhancing the value of our products. A tribute to Malvasia - Sorriso di Cielo (Smile of Heaven) by the La Tosa la Malvasia winery, which represented the Colli Piacentini - the event dedicated to "The Myth of Malvasia", the transnational cooperation project promoted by Gal del Ducato in partnership with GAL Parnonas (Lead Partner) and GAL dell'Istria Centrale, which the Consortium joined, choosing to invest in the promotion of a grape variety that is widespread in the area.

This choice was confirmed at Vinistra, the Croatian Wine Festival, which this year awarded our Malvasia still and dessert wines.

The second Masterclass saw the debut of the new territorial marketing project, led by the Strade dei Vini e Sapori Emilia in collaboration with Destinazione Turistica Emilia. Emilia Wine Experienceled by the Strade dei Vini e dei Sapori di Emilia( Wine and Food Trails of Emilia) in collaboration with Destinazione Turistica Emilia, this time combining sparkling wines with the noble salami of Emilia.

"We can only feel profoundly satisfied with the joint commitment shown by all the players who took part in this edition of Vinitaly and who made it possible to offer visitors an exclusive experience of the highest quality".

concludes President Profumo

"it is our wish that this could be the starting point of a new way of promoting and enhancing our territories, based on the common objective of proposing and sharing values, experiences and product excellence".