New horizons for Piacenza's lands and wines

The Consorzio Vini DOC Colli Piacentini would like to thank all its members for the example of cooperation and pride in our products that this initiative is setting.

The great success of the month dedicated to Malvasia di Candia Aromatica can be seen in all the spontaneous initiatives that are multiplying on the part of all the players in the wine chain, from restaurateurs and producers to wine enthusiasts and institutions.

This is the strength of our territory: the ability to agree on a united project; together with the historic food and wine culture of which we are the custodians, a precious heritage to be proud of and capable of being a driving force for the entire Piacenza area.

Our Malvasia di Candia Aromatica is a unique product which, in its multifaceted nature, is able to evoke great emotions. It certainly deserves the attention it is receiving, both in Piacenza and well beyond our borders, and is a worthy representative of the beauty of our valleys.

It is no coincidence that we decided to start with you, but the success of this first month certainly deserves to be repeated by promoting our other wines as well, and the Consortium is already making itself available to producers and restaurateurs to support and promote other initiatives.

The new initiatives that the Colli Piacentini DOC Wines Consortium is presenting, both in terms of communication and reasoning on specifications, are complementary to initiatives such as this one. Collaboration with other consortia, institutions and our companies is certainly one of our priorities.

We are aware of the need for a repositioning of our products: this must start by listening to the territory, the vine growers and winemakers who bring prestige to the over six thousand hectares of vineyards in Piacenza, we must pay specific attention not only to how wine is made, but also how it is presented and communicated. All these objectives can certainly be reconciled in the journey that has just begun.

The extensive consultation among all Piacenza producers, which the Consortium is promoting, to understand how and where the specifications currently in use can be improved and where they even deserve to be innovated, is certainly an example of this participatory activity, and could also be an opportunity for our Malvasia di Candia Aromatica.

It is precisely for this reason that we hope this strength of participation and pride demonstrated by restaurateurs, bars and operators in general can become an example and a stimulus for the whole sector. In this historic moment, more than ever, we have the opportunity and the responsibility to be united to make our beautiful territory grow.