From A to DOC: names of important figures who will lead the seminar unveiled at press conference

During the press conference presenting Oh My DOC! Da noi la vita si si sipping, special attention was paid to the important seminar that will open in grand style the event that on 10 and 11 June will bring the Colli Piacentini to Palazzo Farnese, through an immersive journey into the peculiar and distinctive features of the territory.

And it is precisely the territory, with its DOC productions, that is the theme of the seminar that will open the event on Friday at 4 p.m., offering an important opportunity to reflect on the future of Piacenza's wine production.

From A to DOC. The wine prospects of the Colli Piacentini will start with an overview of the current state of DOC production in the area in terms of economic and market impact, also in the light of the revision of specifications launched last year.

Critical points and strengths will be highlighted, with a view to defining a project strategy that brings value to the product, through mechanisms to promote the area, in order to make the most of its potential.

Consolidation of the current market position and expansion into new markets are among the medium to long-term goals.

Topics of great topicality and importance for Piacenza's DOC productions will be given voice through the experience and qualified contribution of leading figures who will make up the speakers' table.

Introducing the seminar will be the President of the Consorzio Tutela Vini DOC Colli Piacentini Marco Profumo, who presented today at a press conference the experts who will take part in the Round Table.

Daniele Fornari Director of REMLAB - Research Centre on Retailing and Trade Marketing at the Università Cattolica del Sacro Cuore in Piacenza and Michele Antonio Fino, Associate Professor of Fundamentals of European Law at the University of Gastronomic Sciences in Pollenzo.

Daniele Manzone, Director of the Consorzio I Vini del Piemonte e Strada del Barolo e Grandi Vini di Langa , shared the important experience of promoting and enhancing Piedmont's wine products.

The Round Table will be led by Corriere della Sera editor-in-chief Luciano Ferraro.

"The renewal project of our Consortium launched in the last two years moves in the direction of giving value to the Colli Piacentini territory in order to promote its excellent productions," explains President Marco Profumo, "the scheduled seminar is intended to be an opportunity to create a moment of exchange and training to share new intervention strategies that will lead our DOC productions to play a respectable role in the national and international wine scene."

In collaboration with the Municipality of Piacenza and the Civic Museums of Palazzo Farnese.