RDP 2014 - 2020 Measure 3 - Operation 3.2.01

EAFRD Fund: RDP 2014-2020 - Measure 3 - Type of operation 3.2.01 "Promotion and information activities by producer groups on domestic markets" (Focus Area 3A).

Financial support granted by the European Union: € 69,583.92

Information on support received from the EAFRD:

P.S.R. Regione Emilia - Romagna 2014/2020 (REG. UE N. 1305/2013)

MEASURE 3 'Quality schemes for agricultural products and foodstuffs' Type of operation 3.2.01 - 'Promotion and information activities by producer groups on domestic markets'.

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Description

This promotion and information action contributes to the achievement of the specific objectives of measure 3.2. In fact, one of its general objectives is to:

• To improve the degree of knowledge of the merits of Union agricultural products and the high standards applicable to Union production methods;
• Strengthen awareness and recognition of EU quality schemes;
• To increase the market share of EU agricultural products and certain foodstuffs, paying particular attention to third country markets with the greatest growth potential.

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The specific objectives of the action are:

• Consolidation in target markets.
• Increased perception of quality (products)
• Repositioning of some of the versions of the reference DOCs (in particular the still wines both Gutturnio and Malvasia Colli Piacentini DOC).
• Attracting new customers by increasing the perception and knowledge of the Colli Piacentini wine-growing area

The information and promotion activities planned for the project can be summarised as follows:

• Technical and graphic design of promotional and advertising materials
• Video production and recording
• Development of websites and computer applications
• Organisation of information seminars

Total eligible investment: € 99.405,60
Financial support: 69.583,92€.

For more information on EU co-financing through the EAFRD:
https://eur-lex.europa.eu/legal-content/IT/TXT/?uri=LEGISSUM:l60032