The Colli Piacentini among the top destinations for managers and entrepreneurs fleeing the city

August 18, 2022

The pandemic has greatly contributed to the trend of a steady abandonment of urban centres in favour of the suburbs.

Rediscovering contact with nature, enjoying the beauty and tranquillity of uncrowded areas, where the pace is less hectic and stressful, is something that is strongly felt in every country, particularly in the luxury residential market.

In Italy, it is the area of the Colli Piacentini with the Val Tidone, which for years now has been part of Milan's area of influence, that most fascinates entrepreneurs and determines them in their choice of places to live and invest.

Fashion designer Etro, economists Jody Vender and Guido Rossi, are some of the entrepreneurs who have chosen the Colli Piacentini, attracted by the characteristics of an area capable of satisfying their desires in terms of beauty and well-being.

Indeed, data from Berkshire Hathaway HomeServices' Global Luxury Report show that the top spenders are looking for tranquillity out of doors, with large square footage, large terraces, manicured green spaces and privacy, all characterised by a focus on aesthetics and comfort.

There are two most popular styles: biophilic and cottagecore, of which numerous examples can be found in the Colli Piacentini area and in particular in the Val Tidone area.

Biophilic design is a style that innovatively and sustainably designs the places in which we live and work, a style that integrates vegetation into indoor and outdoor spaces, creating environments in which the relationship between man and nature is constant, intimate, fundamental.

This style takes its name from biophilia, a term meaning the love of life and every living organism. The first to use this word was the German psychologist Erich Fromm to describe the psychological orientation of human beings attracted to everything that is alive or conveys vitality.

The second trend is that of the cottagecore, a typically British style, the ultimate expression of a life lived at a slow pace in contact with nature, considered a source of well-being for body and mind.

Beauty, nature, craftsmanship and eco-sustainability inspire the aesthetics: a true return to country life that is also expressed in the choice of furnishings such as fireplaces, vintage furniture, wallpaper and natural materials. 

"The pandemic has changed the desires of Milan's big businessmen, who are opting for important residences a stone's throw from the big cities. Among all, the area of the Piacenza hills stands out, whose landscapes are reminiscent of Tuscany, but without the large crowds and only 45 minutes from Milan," these are the words of Marcus Benussi, managing partner & general counsel of Berkshire Hathaway HomeServices - Maggi Properties "In particular, the Val Tidone has made VIPs and Italian intellectuals fall in love with it, with its castles, excellent wines, excellent local cuisine and enviable location. It is a bucolic paradise where privacy is ensured and a wide range of offers is available, from rustic cottages in need of renovation to estates, castles with swimming pools, helipads and vineyards".